TikTok is an application on which users can post videos up to 15 seconds. Where we post dance steps or anything else. So, in this period of quarantine, many users use it to pass the time. Currently, India has the most users of TikTok. The country accounts for 30% of global downloads then come China and the United States.
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TikTok recorded its highest number of downloads in Q1 2020, with 611 million installations, ahead of China with 196.6 million. The United States ranks third with 165 million downloads. In terms of stores, Google Play largely won the bet with 1.5 billion installs in total, while that of Apple recorded 495.2 million.
Particularly prized by its users for entertainment during the general confinement due to the coronavirus pandemic, the TikTok application recorded a new record with more than 2 billion downloads worldwide, on the stores of Apple and Google, according to a study from Sensor Tower. The short video app owned by ByteDance has thus become the 1st application, to cross this symbolic bar since January 1, 2014. The old record had been established 5 months ago , when TikTok had exceeded 1.5 billion downloads.
The Q1 2020 allowed TikTok to break another new record, with 315 million installs, the highest number of downloads for an application in a quarter. The application thus broke its previous record which dated from the 4th quarter of 2018 with 205.7 million downloads. It is ahead of WhatsApp, the 2nd most downloaded application with nearly 250 million installs in the first 3 months of the year.
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Spending per user also surpassed the previous record at $456.7 million, 2.5 times more than the $175 million the app generated when it reached 1.5 billion downloads. With these new records, TikTok is gaining popularity and is still expanding its community a little, with 800 million active users per month, allowing it to consolidate its place against its competitors. In Q1 2020, it was the 7th most used application in the world, just behind Instagram and its billion users.